Do Brokers Add Value?

**jonic** · 23-03-12, 00:47

Originally Posted by ian38_39

.

They will all however, describe any piece off junk as either very tidy or immaculate when someone phones them from 300 miles away and asks for a true description to decide if it is what they are looking for and worth the 600 mile round trip.

Not true. Not all of us will do that.

Not if we want http://www.jryachts.com/yachtbrokeragetestimonials.html

**ian38_39** · 23-03-12, 01:07

I congratulate you on your testimonials John, unfortunately I have always been a bit suspicious of these as you are hardly likely to publish one that says very disappointed with the service, you do however seem to be one of those that does go the extra mile and do the job properly.

Some of the big and often recommended brokers that I have had dealings with could learn a lot from you. Then again maybe I just don't spend enough on my boats to warrant decent service.

**jonic** · 23-03-12, 01:21

Originally Posted by ian38_39

I congratulate you on your testimonials John, unfortunately I have always been a bit suspicious of these as you are hardly likely to publish one that says very disappointed with the service, you do however seem to be one of those that does go the extra mile and do the job properly.

Some of the big and often recommended brokers that I have had dealings with could learn a lot from you. Then again maybe I just don't spend enough on my boats to warrant decent service.

I have honestly never had a bad one.

I think the fact I'm independent helps as each boat is taken on personally.

**joliette** · 23-03-12, 07:55

Originally Posted by jonic

Does placing an ad on the internet

Check your title paperwork
Check your vat status paperwork
Check your RCD status paperwork
Check your registration paperwork
Recover lost paperwork or organise certified copies
Have real time knowledge of actual achieved selling prices in addition to asking prices
Write your boat's particulars in a way that sells
Photograph the boat professionally in a way that sells
Make a video of the boat in a way that sells
Email those details to registered active buyers looking for a boat like yours
Ring the buyer who has asked to be informed when a boat like yours comes up
Market your boat by telephone
Market your boat face to face
Market your boat on broker only websites like yachtworld.com
Market your boat at boatshows
Continuously look for http://www.jryachts.com/dehler47forsale.html for your boat
Pass your boat's details to a network of co-brokers in a different geographic location
Buy specific, targeted advertising on your behalf
Answer telephone enquiries about your boat
Answer email enquiries about your boat
Pick up viewers from the airport or train station
Take people to see your boat and demonstrate its features in a way that sells
Take people to see your boat who came in to look at another boat and suggest yours is more suitable
Prepare and air your boat before each viewing
Weed out the http://www.ybw.com/forums/showthread.php?t=309184l and money launderers
Negotiate a price
Draw up a contract with conditions specific to you, the boat and the buyer
Hold the deposit securely for both sides
Carry insurance for both sides
Carry out a seatrial
Arrange the survey
Arrange the lift
Attend the survey
Negotiate with the surveyor and buyer after survey
Help with quotes and repairs recommend by the surveyor
Amend the contract with new terms after survey
Process the balance payment securely for both sides
Ensure title is passed correctly and draw up the Bill of Sale
Provide a new paper trail for both sides
Assist with registration and ships radio license transfer
Arrange finance
Arrange insurance
Help find a berth
Buy the drinks on handover

Placing an ad on the internet is not yacht broking. Its placing an ad.

I haven't come across any brokers that say they will do all of that, or do it! I'd like to see brokers offering a fee based service, with the kind of selection menu you've set out. That would be transparent. The commission based system (human nature being what it is) doesn't give the broker any incentive to provide the quality of service that you've outlined.

Beyond adding value by performing all of the tasks in the sales process, do you think that the "brand" of a specialist broker - with recognition in a niche market i.e. not one of the volume / used car lot type operations - can add value for the seller, by endorsing any boat they are representing?

**jonic** · 23-03-12, 08:53

Originally Posted by joliette

Beyond adding value by performing all of the tasks in the sales process, do you think that the "brand" of a specialist broker - with recognition in a niche market i.e. not one of the volume / used car lot type operations - can add value for the seller, by endorsing any boat they are representing?

Absolutely.

**ontheplane** · 23-03-12, 09:54

In my recent experience, jryachts is about the only broker who does all that - most can't be arsed to even reply to an enquiry!

(See my other post).

I would suggest that if one appoints a broker, set up a hotmail or gmail account in another name and send them an e-mail, just to see if they can be bothered to sell your pride and joy!

**jonic** · 23-03-12, 10:31

Originally Posted by ontheplane

In my recent experience, jryachts is about the only broker who does all that - most can't be arsed to even reply to an enquiry!

I can't be the only one! I'm too cheap otherwise.

**PaulGooch** · 23-03-12, 10:45

Some brokers are obviously better than others.

As part of my search for my next boat I recently emailed Boatshed Kent, who couldn't be bothered to reply. They also didn't answer my follow up email.

I also asked some questions on the forum and some helpful replies from jonic, i have no doubt that if i emailed him about a boat i'd have a reply in no time.

So, unless you can do as good a job as a good broker, it might pay to get a good one to sell it for you.

I sell cars for a living and think i can do a good enough job to be able to shift the boat.

**jonic** · 23-03-12, 11:20

Originally Posted by PaulGooch

Some brokers are obviously better than others.

As part of my search for my next boat I recently emailed Boatshed Kent, who couldn't be bothered to reply. They also didn't answer my follow up email.

I also asked some questions on the forum and some helpful replies from jonic, i have no doubt that if i emailed him about a boat i'd have a reply in no time.

So, unless you can do as good a job as a good broker, it might pay to get a good one to sell it for you.

I sell cars for a living and think i can do a good enough job to be able to shift the boat.

Very good spec and layout on your website.