Henry - Viking was dropped in the USA last year - its Princess now
Your skipper will have a commercially endorsed Yachtmaster offshore qualification
Who does not comply with the Col Regs by not displaying the correct day time anchor signal when at anchor ;-)
Last edited by mjf; 02-05-12 at 12:55.
May I suggest where you have quoted speed (in excess 30 knotts) may be worth putting an M.P.H figure in brackets after for the non nautical types who think a knott is found in wood or string (other forms of knotts are commonly available) ....
Looking and reading a lot better now Henry. Agree with what a few people have said about pictures. They can be a bit random when you're moving about the site. e.g. when I first land I get a great picture of the boat. Then click on the boat and get a pic of a sofa and coffee table or maybe a bed. Is there a way to randomize pics specifically for each page topic?
The gallery pics are nice in a jigsaw sort of way. Thought about getting some life in the pics. And more blue sky.
Agree with Sulley ref the rainbow friendly and think you've got it spot on on the landing page.
I prefer The Cost to Rates or whatever. To me comes across as friendlier but i know nowt about marketing. Have you thought about running the text past a good copywriter.
Just read you've lined up a couple of models so get em sitting in the cockpit, glass of bubbly in their hand and a great wake shot with blue skies (though could take a while to get that shot with the current weather )
"When you consider the cost of buying such a substantial boat, maintaining it and covering all the expenses even when not actually being used then chartering makes a lot of sense."
You need to re-word this as it makes sense for you to charter it to others and visa versa
When I first read it I thought it was you justifying the biz plan not you applauding potential clients huge wisdom
Sorry to say this, but IMVHO, all the writing needs tightening up a lot. Sentences like this: "Should you wish to it may be possible to dispense with the crew member subject to ability making it like having your own private boat which you don’t have to worry about for the rest of the year." need, (as I say, IMVHO) a the attentions of a good sub editor.
My comments for what they are worth, on the whole I like the site but:
At over 12k for a week, I would be expecting something close to 5 star
I would want real milk I don't care how good you think your lactose free is, this statement makes me worry that you will start preaching health stuff to me. The last thing I would be expecting are instant noodles, nor burgers for lunch even though i like them, and certainly not pie and mash for dinner.
You do not include champagne as standard due to people's differing tastes does this mean you don't stock whiskey because some people don't like that? This seems like a poor excuse and makes me think what other exclusions might be being applied. I appreciate you are trying to make it plain what is included and what isn't, may be a a list of what is available and a comment that other drinks can be added by prior arrangement.
At these prices I am not at all interested in what the kitchen features and nor would my wife be, that is some else is problem.
The grey background and the many shady photos actually paint a fairly drab picture. get some sunshine in there - sell the sizzle !
As other have said pictures with cushions that are not perfect, says to me If you cannot be bothered to get the place ship shape for the most important marketing pictures you are ever going to take, whats it going to be like in real life?
I certainly think that a welcome glass of champagne would be a pre-requesiite, certainly would be for SWMBO even though I hate the stuff.
The drab and dark itinerary page is uninspiring get some sunshine in and livelier brighter pictures. If the best thing about lymington a rusty old fishing vessell, I dont want to go there.
I have been looking at the site for probably 1 hour and I have only just seen a picture of the boat! And now its on every screen - I do not think the revolving pictures is a good idea.
Sorry I am just trying to give some cosntructive critiscism.
Yuo can alsways look at an absolute number like £12k/week and think "Cor blimey that's a lot" but so is the new price of a 2012 50er mobo. I think that being fair to Henry it is actually offering very good value. Either on absolute economics or in comparison with other things.
Originally Posted by nickd
For example, if you assume £1900/day charter fee, the margins left to the operator after allowance for VAT leakage and variable costs (incl allowance for labour even if Henry drives) are perhaps £1050/day and measuring that against a £800k asset whose usefulness is maybe 100 days/year tells you that Henry is not overcharging. Lots of boats charter well at similarish prices. And lots of people think nothing of a £12k cheque as one element of a holiday's cost. Try to get any change from €3k a night for a 5 star hotel on the slopes in Courchevel1850 in season, just to make a random example