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  1. #71
    Join Date
    Aug 2013
    Location
    SW Scotland
    Posts
    15,132

    Default Re: Shocking shrinkage of Yachting Monthly.

    Quote Originally Posted by snooks View Post
    But the population of Portslade-by-Sea tallies to YM's current circulation figures of around 20K, and while I'd have loved YM's circulation to be the population of Newcastle, even with the model that each copy of YM is read by 5 people (think yacht clubs), we're still some way off the current population of Newcastle.
    Newcastle-under-Lyme has a population of about 75,000. More realistic target?
    "Seamen are always wanting to do things the proper way; and I like to do them my way."

  2. #72
    Join Date
    Nov 2009
    Location
    Southampton
    Posts
    32,583

    Default Re: Shocking shrinkage of Yachting Monthly.

    Quote Originally Posted by snooks View Post
    Is the reason ex-readers are no longer buying because they have found an alternative source of sailing information (this forum/Youtube/blogs for instance) and no longer feel the need for YM? Or they have found a way of getting the magazine without having to buy it? Or is the magazine failing to educate and informs the way it used to?
    I can only answer for myself (obviously if anybody could answer for the whole readership that would be the holy grail for you guys ) as a former PBO subscriber.

    It's not point 2. True, for a year I did get the paper mag as part of the deal that included an electronic copy for the same price; that went to someone else and we split the subscription fee. But that was his idea and an opportunity I took up because it was there, I wasn't actively seeking to avoid the cost and I never looked for any other source for the magazine.

    Point 1? Maybe a bit. I don't consciously feel like the forum takes the place of the magazines, they feel like different things. But perhaps without the forum (and the Internet in general) I would be more eager to receive a monthly dollop of sailing "stuff".

    Point 3 comes closest. I just realised that the magazine had become increasingly boring and irrelevant to me.
    • The "News" section was months out of date due to printing schedules.
    • Practical how-to articles generally superficial, telling me things I already knew or were self-evident.
    • Boat tests normally of uninteresting mainstream boats - yes, the ones that people will be buying, but I'm not in the market for a new boat. To have value as entertainment to non-buyers, the boats examined would have to be unusual, quirky, novel, specialised - which came up occasionally but not often.
    • Other people's holiday snaps not of much interest to me.
    • Articles on skills I know I'm a bit lacking on, like sail trim or weather, should have suited me very well. But somehow I always found them hard work to concentrate on. Maybe that format just doesn't work for me. Again, I can only describe my reactions, I'm not trying to speak for anyone else.


    Pete

  3. #73
    Join Date
    Oct 2008
    Location
    Levington
    Posts
    686

    Default Re: Shocking shrinkage of Yachting Monthly.

    Just to offset the outpouring of negativity over the last couple of pages I was an occasional reader for years, decided I enjoyed the content and so have been a subscriber for the past six months and will renew in a week.

    The internet is fine for some things, but I like to be able to pick up a magazine and read on paper, on the train, on board or just at home. Yes it's thinner than it used to be as it used to contain half a catalogue of chandlery adverts, which I suspect financed most of the running costs.

    Life must be tough in the editorial office, but please keep up your spirits and the good work.
    Last edited by Mandarin331; 25-06-17 at 07:16.

  4. #74
    Join Date
    Nov 2004
    Location
    Norfolk
    Posts
    10,750

    Default Re: Shocking shrinkage of Yachting Monthly.

    If the mags are to thrive, which we want them to, then the staff have to listen to their present and ex-customers and the owners have to listen to the staff. The former doesn't happen because every thread about this results in us being told that we're wrong, so I guess they picked up that habit from the owners. I'm leaving this thread and won't bother with any others on this topic as I know what they will say:
    Customers: "YM/PBO is getting smaller; never investigates or challenges; and is repetitive"
    Staff: "You're wrong to think that and we work really hard"

    My last contribution: merge all the Time Inc boating titles and this forum into one glorious online magazine with teaser freebies but mostly a subscription model with interaction, video, step by step how-to guides and demonstrations of new gear; master classes; investigation and expose. Yep sad to see the paper go but you'll have lost it anyway within five years. This way you go with the tide of the internet instead of fighting it.

    Won't happen though, there isn't the bravery required, just a management of a steady decline, keeping each incremental cut as small as possible.

  5. #75
    Join Date
    Aug 2013
    Location
    SW Scotland
    Posts
    15,132

    Default Re: Shocking shrinkage of Yachting Monthly.

    Quote Originally Posted by Colvic Watson View Post
    Customers: "YM/PBO is getting smaller; never investigates or challenges; and is repetitive"
    Staff: "You're wrong to think that and we work really hard
    ... and to prove it, our fall in circulation isn't quite as rapid as some of the other magazines'."
    "Seamen are always wanting to do things the proper way; and I like to do them my way."

  6. #76
    Join Date
    Jul 2007
    Location
    swansea
    Posts
    9,397

    Default Re: Shocking shrinkage of Yachting Monthly.

    Quote Originally Posted by snooks View Post

    Is the reason ex-readers are no longer buying because they have found an alternative source of sailing information (this forum/Youtube/blogs for instance) and no longer feel the need for YM? Or they have found a way of getting the magazine without having to buy it? Or is the magazine failing to educate and informs the way it used to?

    .
    I can only speak for myself though I suspect my own case is like many others. I have been sailing for 30 years or more. In the beginning I bought the magazines and learned a lot from them. But there only is a certain amount to learn in sailing - there is very little that is truly new coming along and even less of that affects the cruiser. So every year the magazines have less and less in them to catch my eye. Its a brave man that says he knows it all, but I do know most of what I want to know or need to know about the sort of sailing I do.

    If I go into WHS, I glance at the mags and read an occasional article. Its the same in the Club if, that is , some member has not walked off with our copy.

    I do subscribe to magazines for motorcycles and cars and finance where I do find interesting informative new things to read, but not for boats where its most all been said. But for exactly this reason I dont look at boating sites on the net for information either. This site and NTL are really no more than chat rooms.
    Last edited by wotayottie; 26-06-17 at 19:22.

  7. #77
    Join Date
    Apr 2009
    Posts
    3,005

    Default Re: Shocking shrinkage of Yachting Monthly.

    Quote Originally Posted by wotayottie View Post
    Its a brave man that says he knows it all, but I do know most of what I want to know or need to know about the sort of sailing I do.
    I think you've pretty much hit the nail on the head there. I'm a long way away from knowing it all, but I've pretty much given up all hope of learning more from the mags like YM.

    It could be done though. There are mags that aim higher up the learning curve than YM. Professional Boatbuilder has some very detailed articles, albeit it is aimed at those working in the industry as the name implies. I also used to subscribe to Speed'n'Smarts until quite recently but I'm not doing as much racing as I used to so let it lapse last year.

  8. #78
    Join Date
    Nov 2008
    Posts
    74

    Default Re: Shocking shrinkage of Yachting Monthly.

    Well I for one look forward to my PBO arriving each month. Enjoy the project boat series, always learn something from the seamanship articles and Javelin's new View from the Boatyard articles are fascinating. They could probably lose a columnist or two but all told I find it a good mix for me. Keep up the good work!

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