Quote Originally Posted by wrr View Post
Some years ago, a boat owner, with much more money than social responsibility, demanded to know what he would get if he joined the RNLI as an offshore member. My reply was that when 5 or 6 men and women put their lives on the line to rescue him, he might get the ability to look them in the eye. It seems that 20 or so years on, this still applies.
The whole business of "joining the RNLI" is a bit of a marketing wheeze. It's basically getting your ego stroked (at a cost to the RNLI) in return for a donation.