Quote:
Originally Posted by RichardShead
What I would say about the cost of our digital subscriptions to our boating magazines is that we've frozen the price point at £29.99 for last 24 months, which is now on average 15% cheaper than our best print subscription offer.
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I think that quoting the price of £29.99 is misleading - what you have neglected to mention, and all of the advertising, is that this excludes VAT. In fact the VAT is not mentioned until after you have selected the magazine, entered your credit card detail and your address, and then at the last screen, bang VAT is added. Very poor IMO, a classic bait and switch.
Right now you have an advert on claiming 39% discount over news stand print version, something that is unachievable to UK residents - as a British magazine, aimed at Biritsh readers you should either advertise a price with VAT or make it clear, before I enter my credit card details, that VAT will be payable.
Once you factor in the VAT, the digital version is 25p cheaper than the print version when both are on subscription. If I buy just the current month, then the digital version is 15% more expensive than high street prices hard copy version.
Digital Version is not £29.99
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