Survival expert Bear Grylls has partnered with an Anglesey boat trip business for the venture

Bear Grylls is to

become the face of a new adventure boat tour after partnering with a local

business in Anglesey.

Phil Scott and Tom

Ashwell, owners of the North Wales boat trip company RibRides, approached the

survival expert and TV star to become a business partner in their new foray

into adventure boating in the Irish Sea.

The

duo have bought a 30ft RIB worth £300,000 and are looking for a marina in

Holyhead to base their new business called Bear Grylls Adventure Boat Tours,

which will offer adventure

guides to the unique landscape and open sea around Anglesey.

Mr Scott

told the Daily Post: “We had been running trips on the Menai Strait for

eight years and there was more and more demand from people to expand

on what we had, to go to different places and see different things.

“We knew we

had to invest in a different RIB to take on the challenges offered by

the Irish Sea. We found an awesome RIB and knew we could go to more challenging environments

using this boat.

“What we

didn’t realise was that it had already been tested in extreme arctic

environments by Bear Grylls. When we looked into buying the RIB, we

began a conversation with Bear about Adventure Tourism in the UK.

“Bear is all

about getting people out of the towns and cities and on adventures in the

great outdoors so what we wanted to do fitted perfectly with that

which is exactly why he wanted to get involved in this partnership

with us.”

The boat,

normally for military use only, will undergo trials from Holyhead next week

with trips planned from July.