Land Rover commits to supporting conservation across our planet

As well as removing more

than 13,000 tonnes of CO2 emissions from Land Rover’s annual supply chain

footprint in the past five years, the company has also been heavily involved

with humanitarian work from South America to Africa and beyond.

Now Land Rover has further

underlined their commitment to help protect the planet by supplying customised Defenders

to help communities fight against illegal poaching. It forms part of Land

Rover’s ‘Our Planet’ initiative, which focuses on preserving the planet and protecting

the earth.   

In Sri Lanka,

a specially adapted Land Rover Defender is now helping to rescue orphaned

elephant calves. Presented to theBorn Free

Foundation, this unique vehicle has been adapted to pick up the

baby elephants with minimum distress – using bespoke winches and a tail lift,

plus a fridge for medicines – before bringing them to the safety of Born Free’s

Elephant Transit Home.

Meanwhile, in

Kenya – where thousands of wild animals are trapped and illegally slaughtered

for the commercial ‘bushmeat’ industry every year – two more Land Rover

Defenders play an invaluable role in the Born

Free Foundation’s anti-poaching activities, enabling wardens from

Kenya’s Wildlife Service to get to previously inaccessible areas. These

Defenders are on the front line of the ongoing war against illegal poaching,

and in action every single day – helping the wardens to apprehend poachers and

remove their snares.

Meanwhile Land

Rover will launch one of their most ambitious projects ever: ‘Atlantic Rising’.

It’s a global mission involving three Cambridge graduates and a Land Rover

Defender 110. The project – in conjunction with London’s Royal Geographical

Society – involves a 32,000km expedition along both Atlantic coastlines,

travelling through 31 countries, to raise awareness of the impact of climate


The team will

attempt to navigate the land all the way around the Atlantic by following the

one metre contour line, which scientists forecast could become the new

coastline in 100 years. En route, they’ll be creating an educational network of

up to 10,000 students, as well as reporting from some of the remotest coastal

regions of the Atlantic Ocean. For more on Land Rover’s Our Planet initiatives,

and to follow the Atlantic Rising team’s progress, click here.