Land Rover’s support of the
impending World Cup, as well as the 2015 event in England, extends the company’s
strong support of sports. In
recent years Land Rover has enhanced its role of Official Vehicle of England
rugby, premiership rugby and the UK’s Land Rover Premiership Rugby Cup with the
additional sponsorship of the last three British & Irish Lions Tours to
Australia, New Zealand and South Africa, as well as the forthcoming sponsorship
of the Emirates Airline Dubai Rugby Sevens next month.

As part of the deal for both
tournaments Land Rover will supply vehicles to support the organisers, teams
and officials. It is the first time that the leading car manufacturer has been
involved with Rugby’s showcase tournament.

John Edwards, Global Brand
Director at Land Rover, said: “Today’s announcement marks a significant
development in the partnership between Land Rover and rugby. The
company is proud of its ongoing support of the sport from a grassroots
level to the world class game and it is fitting that the world’s finest
all-terrain vehicles – sold in over 160 markets worldwide – are now
supporting the world’s ultimate Rugby competition.”

Rugby World Cup Limited Chairman
Bernard Lapasset said: “We are delighted to be welcoming Land Rover to the
Rugby World Cup family. This long-term partnership with one of the world’s most
recognisable brands further enhances the enormous prestige and attraction of
Rugby World Cup in the global market place.”