As Title and Exclusive Innovation Partner, Jaguar Land Rover’s engineers and designers will work closely with the Ben Ainslie Racing team to provide race winning technology.

The new team, renamed Land Rover BAR, became fully operational at their 74,000sqft purpose-built, sustainable (BREEAM Excellent) home a few days ago.

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Jaguar Land Rover’s Advanced Engineering Team has already started work on a number of design challenges where they can contribute their unique knowledge.

The British automotive manufacturer will become a core member of the team’s Technical Innovation Group (TIG), powered by PA Consulting.

The TIG will bring together the best of British design, technology and innovation to contribute to this unique technical and sporting challenge, with the ultimate aim of bringing the Cup home.

Team principal Sir Ben Ainslie, said: “We are delighted to have Land Rover as our Title and Exclusive Innovation Partner.

“A great British brand, but also a fantastic engineering and technology company who will work hand in hand with our design and engineering team, and our Technical Innovation Group. Together we will develop race-winning technology for our America’s Cup Class boat.”

Meanwhile Jaguar Land Rover global experiential marketing director Mark Cameron, said: “At Land Rover we have a long history in sailing. This incredible partnership with BAR has given us the opportunity to showcase our world class expertise in advanced engineering and innovative technologies which lie at the heart of everything Land Rover does.

“Yes, we make cars, but we will make a real difference to the performance of the Land Rover BAR team and we will help create the fastest boat possible in the hope of bringing the America’s Cup to the UK for the first time.”

Land Rover BAR will start their challenge the America’s Cup at home in Portsmouth in the Louis Vuitton America’s Cup World Series Portsmouth, in a month’s time.

Over 90,000 tickets have already been sold for the four days, 23rd to the 26th July 2015.